Existing loyalty proposition needed a boost
Our client's focus was on creating a unique loyalty proposition to a UK-based retail bank - to reach new customers via personalized communication, and to steer traffic towards digital channels achieving real-time engagement.
The ultimate goal was to significantly increase customers registering & booking online.
Low level of personalization & engagement
The as-is environment did not allow enough flexibility to be able to personalize propositions based on customer behavior and to utilize the gathered data to measure and optimize the results of their marketing campaigns.
Underutilized digital channels
Limited communication channels were available to contact customers: call-center and email only.
Our client was in need of a flexible omni-channel solution that enables and strengthens digital channels and which can be easily integrated into the existing infrastructure.