Our client owns a powerful contact database that supports their business development portfolio by serving as lead.
Although their contact base is robust and easily accessible via a CRM system, they recognized that a significant chunk of it needs to be updated and refreshed to resolve below issues and provide full business value to their operation:
- Identify and remove obsolete contacts
- Verify email contacts for validity
- Enrich contacts with phone number for easier reach
- Reflect on changes in contact details (change in employment, etc)