JustPark is a park and pay app - a sharing economy digital platform that links 5.5 million active drivers with over 45,000 listed parking locations in the United Kingdom via digital touchpoints.
Colours of Data and Datacop were brought in to JustPark to audit their use of Bloomreach Engagement, with the aim to see how to maximize the value of the investment into the unification of customer data. The audit identified a use case - which sends emails and app push notifications repeatedly before a user’s vehicle’s MOT certificate expires - to be optimized.
This use case redirects to a personalized landing page that has pre-filtered results based on the user’s vehicle and home location information.
This saves time for the user as well as reminds the less-organized car owners about their MOT responsibility.