"By any chance, have you joined a cult recently?" - asked my husband cautiously, leaning into the doorway of my work-at-home lair.
I haven't even yet bothered turning back - my mind still miles away, mesmerized by the rows and rows of numbers on my laptop's screen - while he continued, laughing:
"All I heard during the last 30 minutes was DATA DATA DATA - you just kept chanting it endlessly!"
I opened my mouth for a witty retort, but nothing come out as the realization dawned on me - indeed, data is our religion. It intertwines our whole life, it is present in our main decisions, and consequently we are leaving gigantic data-footprints all over behind us.
But how are we utilizing it? Are we slaving for “all ruling data” by endless recording, tracking, manually adjusting and misinterpretending, or can it be our saviour?
I strongly believe it is the latter - we should turn data into our advantage and use it to provide such insights and predictions which were never ever available before - and which can drive our business as nothing did it before, no matter what industry or sector are we speaking about.
But even so, to make data work for us – and avoid us slaving away endless hours of manual labour to get the perfect data – there is still a long way to go.