Media Ideas & thoughts


For several years, Tomáš Mátl (Colours of Data) has been helping companies understand and leverage internal data and enrich it with external information.

However, he often encounters occasions where the internal data itself is fragmented. This results in business opportunities being lost and lagging behind competitors.

Source: (originally published in Czech language)

Ideas & thoughts Media


Digitalization was one of the leading topics in the business world for quite some time. Companies were trying hard to leverage all the trends in digital for keeping up with the ever-changing needs of customers. With Covid-19, everything accelerated tremendously...
(in Czech only)

Source:, 25. května 2020, 14:30

Events Workshop Ideas & thoughts

Why business leaders should personally care about adopting big data and data analytics?

There are few business leaders nowadays that would not recognise the importance of adopting data analytics and big data capabilities for their businesses. But not always they understand the full extent of the implementation and adoption tasks. Sometimes they tend to believe this should be more a technology initiative, rather than business-driven change program. Not so. To get business leaders educated on the aspects of digitalisation, big data, data analytics and implementation and adoption aspects, we were delivering 3-part series of educational seminars targeted to female managers and business leaders running CZ businesses (as a part of Odyssey mentoring program).
On 18th January, Tomáš Mátl hosted already the final module of the program, focused on the trends across business verticals, typical business use-cases for analytics and tools and models that address those use-cases. Key success factors for adoption of the big data and analytics program have been covered along with case studies of both successful as well as failed programmes. The discussion proved the high level of interest for getting familiar with ways of discovering and leveraging the powers of digital and data words. We really appreciated very positive feedback of the attendees on quality and usability of the discussed content.

Ideas & thoughts Events

Why Did We Take the Lecturing Role at Czechitas Digital Academy

In the evening of 14th June, hundreds of people gathered in one of the palaces in Prague, to conclude and cheer for the effort that some 30 girls and ladies have put in the past weeks into their final Digital Academy projects. Projects that were their final course work for the Czechitas digital academy program. For the second time in a row, Colours of Data is has been a proud partner of this 12-week-long IT and data-centric course. Here is, how do our consultants perceive their involvement.

Ideas & thoughts

Big Data versus Big Investment

A phenomena affecting predominantly some of middle-sized, well-established companies could easily be called “We can not afford diving into big data”. Information technologies are developing extremely fast and what might have been too tricky yesterday might be solvable today. Let us talk some of the categories within “we can not afford” that we have observed.

Ideas & thoughts Events Workshop

Big Data - Jsou i pro mě? 17.5.2018, 15:30, Praha 1, Opero, Salvátorská 8

Srdečně vás zveme na workshop 17.5.2018 od 15:30 v Operu, vstup volný. Registrace zde.

Big Data už nějakou dobu hýbou světem. Některé firmy mají na práci s daty postavený celý svůj business, jiné se snaží s nimi začít smysluplně pracovat, některé nakupují technologie, aby “byly ready”. Která z těchto cest je správná? Lze se dnes bez práce s daty obejít?

Na základě případových studií si ukážeme, že téměř v každé fázi rozvoje firmy a "datové gramotnosti" existuje způsob, jak data správně využívat a těžit z nich důležité informace pro běh a řízení firmy.

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