Tele2 Estonia faced difficulties to source enough real-time data on visitors’ behavior to be able to turn them to prospects, target them with customized offers, and react instantly.
Due to Covid-19 it become pressing for the company to gain ability to capture and keep the attention of online visitors.
Anonymous visitors
Anonymous visitors remained unidentified during their journey via website or webshop, without clear insight on their browsing behavior and interest: it was not clear who could be converted into a lead and how.
Abandoned shopping carts
Anonymous visitors remained unidentified during their journey via website or webshop, without clear insight on their browsing behavior and interest: it was not clear who could be converted into a lead and how.
Device / tariff upselling
Some customers grew to be unsatisfied with their contracted packages – were not fully able to utilize their content and enjoy the best price/value ratio. Tele2 EE needed a solution to be able to customize their offering.
Pandemic threat
Covid-19 hit the market & changed the ways of operation within days. Tele2 EE needed to fully digitalize their customer’s user journey from one day to another, eliminating classic retail and fully focusing on webshop, web and call center.
